What is the basis of your company? What businesses should you own and why? How can you grow within and beyond your current businesses? How can you best manage these businesses to create value as a whole?
These key questions of corporate strategy set the foundations, orientations, and steering of your company. The focus is on achieving a corporative advantage with the right management of the right set of business activities.
Set the foundations of your company and its brand. Define the logic and composition of your portfolio of businesses and assign their roles. Develop growth options within your current and future portfolio. Define how to add value to the businesses as a corporate parent. Decide on the allocation of financial and non-financial resource to each business.
What do you want? Where will you fight? How will you win? These questions underpin any genuine competitive strategy for each business activity. It is deciding what to do as well as what not to do.
Competitive strategy deals with demand, offers and competition. It sets objectives, priorities and choices for market success and for creating a sustainable competitive advantage. It aims ats achieving attractiveness, by being valued by customers, and competitiveness, by being more efficient than its competitors.
Set goals and objectives aligned with your business and brand foundations. Analyze environments, markets and activities. Foresight developments and potential strategic responses. Identify, evaluate, and select business opportunities. Define a unique competitive positioning regarding where you are competing, against whom and with what offerings.
No strategy is truly complete or effective without designing and planning moves on the ground. Transposed from the military domain to business competition, the operative strategy bridges the traditional gap between strategy and execution.
Its focus is to make the right moves, in the right way, and for the right purpose to ensure strategic effectiveness. It translates the strategic ambitions, priorities, and choices into concrete, pertinent and coherent moves across time and over space. It is ultimately what enables to really succeed on the field.
Analyze the current and future moves in the market ecosystem. Design and plan the wars to wage, the campaigns to conduct and the maneuvers to execute. Confront the engagements modes with those of competitors to define the best course of action. Ensure pertinence and coherence over all time frames by aligning the thinking, decision making, and conduct of action.