Creating new products and services that are more relevant to customers helps accelerate market share growth, market take-off and break-even.
Understanding what customers want to achieve in specific situations is key to finding ways to better serve and satisfy them. This enables to outperform competitors, further the market leadership and generate profitable growth.
Uncover the real needs, expectations, and buying drivers of customers. Understand what specific jobs customers want to get done and for which results in a given context. Leverage these key insights to adequately segment customers, make appropriate innovation choices, and define relevant solutions preferred by customers to get their jobs done.
Head-to-head competition in overcrowded markets leads to shrinking profits and stalled growth. The cutthroat fight for market share fuels price wars and drive the over-engineering of solutions.
Reposition your business beyond the boundaries of your current market. Carve out an untapped market space, free of competition, where demand is created rather than fought over. Convert non-customers into customers by breaking the current trade-off between value and cost.
Generate profitable growth by breaking the value/cost tradeoff through pursuing simultaneously a differentiation and a low-cost strategy. Lift value for customers by creating new factors never offered before and raising those insufficiently delivered before. At the same time, lower the cost structure by eliminating factors that no longer provide value or reducing those that provide little value.
Top performers all have one thing in common. They take the time and commit resources to work better and smarter.
Applying a business excellence approach to enhance innovation and transformation capabilities is a key driver of competitiveness. Companies that apply the best practices outperform their peers in terms of revenue growth and profitability.
Assess your innovation and transformation capabilities in terms of achieved results, actual barriers, and current practices. Leverage these insights to identify improvement initiatives that implement recognized best practices and remove prevalent barriers. Select the most relevant ones and choose the measures to track intended results to build an innovation and transformation capabilities development roadmap.