In an era of intense competition and high customer power, brand loyalty and brand advocacy are more than ever precious currencies. They are the privilege of companies who leverage a brand that resonates well with targeted customers.
Although your brand only exists in the minds of customers, it valuably shapes their perceptions and drives their behaviors towards your company
Assess how customer centric is your organization across marketing, sales and support against a comprehensive set of customer centricity best practices. Uncover areas of improvement and actual barriers. Leverage these insights to identify initiatives that implement centralización while removing prevalent impediments. Build a customer centricity program with the most relevant initiatives with associated metrics to track intended results.
Go-to-market strategy is often poorly defined, when not botched or simply skipped! Crafting it well is however essential to drive your sales success. It ends up separating the best performers from the rest.
Well-defined, it brings focus, coherence, and effectiveness. It enables to generate more revenue, increase profitability, and build market share in a reduced timeframe and a cost-effective way.
A well-go-to-market strategy effectively guides sales and marketing efforts to win your best customers: the most valuable to you and who best value your offer. Segment your market, target your most valuable customers, and position your offering to them. Define how to acquire, growth, and retain customers by attracting, engaging, and delighting them superiorly throughout all customer-facing functions.
Increasing sales effectiveness entails improving the ability to generate more revenues while securing margins in markets and offerings targeted by the strategy.
This involves not only sales, but also marketing, support, and production in their contribution to and collaboration on the sales effort. It is achieved by applying best practices and removing prevailing barriers to boost sales efficiency and effectiveness.
Assess sales performance and results to identify what should be improved. Identify obstacles and resistances to be removed and traps and pitfalls to be avoided. Review current practices against best practices to decide what should be changed and how. Set the metrics to validate that these changes are producing the desired results.